Prospecting – Don’t sell ice to an eskimo
Knowing who to target for your sales process might seem simple, but it isn’t. Just because A prospect might look like the perfect fit for your offering on paper, but that doesn’t mean they are. We will show you our foolproof method for refining your prospect pool. The result – every call you book will be worth your time.
Communication – Knowing what to say and saying the right thing are not mutually exclusive
When communicating with a prospect, you need to ensure every touch must be genuine, provide value, and be crafted specifically for that prospect. Most people think that’s not scalable and they’d be right – if they don’t have our framework.
Timing and execution – Lack proper timing and risk putting your pipeline on death row
Knowing what to say is almost as important as knowing when to say it. You don’t communicate with the CEO of a pre-revenue startup like you do with a Fortune 500 CEO. In addition, timing is everything and should never be underestimated. Although it’s often overlooked, timing is no different than saying the right things. As a result, proper timing has a huge impact.